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Gary Bettman and the Stanley Cup during a speech.
Photo credit: Brian Babineau

BREAKING: New Partnership by the NHL With Major Brand

Published January 11, 2024 at 9:49
BY

A few minutes ago, the NHL made a major announcement.

NHL Reveals Major New Partnership with Tylenol



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The National Hockey League released a statement, confirming their partnership with the brand Tylenol


"The National Hockey League today announced a new Canadian partnership, naming TylenolŽ the Official Pain, Cold & Flu Symptom Relief Partner of the NHL. "


The League added that we should see this new partnership in full display at the 2024 All-Star Weekend, in a few weeks in Toronto.

Following some challenges with their previous sponsors, BioSteel and Bally, who both went bankrupt during their deal with the league, the NHL chose a safer company for their next deal. Given that Tylenol is under the umbrella of Johnson & Johnson, it's highly unlikely that it will face any business troubles in the near future.

As reported on House of Hockey - BREAKING: NHL Announces New Major Partnership
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BREAKING: New Partnership by the NHL With Major Brand

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