Gary Bettman Finalizing A New Major Media Deal That Will Impact Every Canadian Team

The NHL has continued to grow over the last decade particularly when it comes to television rights signing a major deal in the United States with ESPN and TNT.

The deal signed and initiated by Gary Bettman has taken the NHL to new heights across the United States and increased the popularity of hockey significantly.

Particularly during the 4 Nations Face-Off Tournament hockey too front and center stage and became the talk of the sports world for several days.

Now Bettman and the NHL have shifted their focus back to Canada and signed a new major deal hoping to spike viewership on a national level.

According to multiple reports Bettman and the NHL have agreed to a deal with Rogers to become the primary national broadcaster of the league in Canada.

The deal reportedly will give Rogers primary broadcasting rights for the next 12 years.

The deal will be a huge revenue source for the NHL bringing in 7.7 billion dollars throughout the life of the contract.

While the deal has been finalized it will now have to be voted on by the 32 NHL owners to be officially signed and confirmed.

This deal will now be an extension essentially between the NHL and Rogers who originally signed a contract back in 2013 that was set to expire after this season.

It will be interesting to see with this new investment from Rogers how they plan to enhance their NHL coverage to bring more viewers to the fantastic product that the current generation of players is putting out.