Bettman's Missed Opportunity: The Underpromotion of Star Player Connor McDavid

Published May 14, 2023 at 3:55 PM

Unutilized Marketing Opportunities: The Case of Gary Bettman

Tonight, we witness a single hockey playoff game scheduled to take place. The match-up is between Vegas and Edmonton, and it's slated to start at 10 pm Eastern Standard Time, which translates to a standard 7 pm in the Western time zone. One might wonder why Gary Bettman, the NHL's Commissioner, hasn't moved the game to an earlier slot.

Understanding the NHL's Fanbase Distribution

A significant percentage of the NHL's fanbase lives outside the Western time zone. Consequently, scheduling the only game of the night to start late doesn't seem to be a logical move. Especially considering the participation of Connor McDavid, the league's face, this game could serve as a golden chance to promote the sport.

Clashing with Major League Baseball

What's even more disappointing is that the potential timeslot for this game is occupied by a random Major League Baseball match between two non-rival teams. This seemingly trivial scheduling detail underscores a missed opportunity for greater exposure of the NHL.

Bettman's Ineffective Game Growth Strategy

Sadly, this isn't the first time we've seen Gary Bettman demonstrating his lack of strategic foresight in the growth of the game. His continued reluctance to promote the league's superstar players, like McDavid, is hindering the NHL's potential growth. Yet again, Bettman's poor choices in effectively expanding the sport are put on full display.

As Read on MarkerZone - Gary Bettman Fails to Promote Connor McDavid as the Deserving Star He Is
May 14   |   240 answers
Bettman's Missed Opportunity: The Underpromotion of Star Player Connor McDavid

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