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Big slap in the face for Gary Bettman and the NHL on the eve of the start of the year


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MarcO
September 14, 2023  (1:58 PM)
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The NHL ranks 4th in revenue among the five major U.S. sports leagues. The NFL, MLB and NBA are ahead of it, with MLS close behind.

Gary Bettman is trying to boost the circuit's revenues, but he's had some very bad news. Biosteel, Gatorade's successor for the league's official beverages, is in the red.
Biosteel has filed for creditor protection in Canada and the U.S., and the company is now for sale. We're talking about a major NHL partnership that could go up in smoke in the near future.
It's therefore possible that the company could go bankrupt, just as it's possible that it could be sold at a discount, and here, the possible scenarios are limitless. Right now, it's very bad news.
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14 SEPTEMBRE   |   39 ANSWERS
Big slap in the face for Gary Bettman and the NHL on the eve of the start of the year

Do you think the NHL should go back to Gatorade?

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