A nasty slap in the face for Hockey Canada
There have been a lot of rumors circulating lately about the possibility of eight NHL players being suspended following the verdict of the investigation into the 2018 Junior Team Canada drama.
Despite a few changes in the Canadian Association's management, there's hardly any difference, and it feels like everyone's trying to hush it up.
Hockey Canada has lost a lot of partners in the last two years over this story, but they still had one solid one left. Unfortunately for them, Nike has just decided to put an end to their agreement.
"We will continue to provide on-ice products to Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation has ended."
So we'll still see Nike products on athletes, but it will only be in connection with their partnership with the International Ice Hockey Federation.
This is quite a slap in the face for Hockey Canada, which is once again losing an important partner. If Nike now decides to end its partnership, we can expect the worst...
To be continued.
Nike has permanently ended its sponsorship of Hockey Canada, finalizing an earlier pause of its partnership and dealing a financial blow to the organization as it continues to experience the fallout from a sexual assault scandal. https://t.co/VguDsGyF6G pic.twitter.com/Jh7uUK20BC- Susan Krashinsky Robertson (@susinsky) July 17, 2023
| POLL | ||
JUILLET 17 | 267 ANSWERS A nasty slap in the face for Hockey Canada Do you think the players at fault will be publicly identified? | ||
| Yes | 111 | 41.6 % |
| No | 156 | 58.4 % |
| List of polls | ||